Bobbi Brown is best known for her natural-looking, skin-positive beauty look. As the founder of her namesake cosmetics brand, author of two books on beauty and spokesperson for brands like Coca-Cola and Kiehl’s, Brown has built a reputation for accessible, unpretentious and expertly curated advice on beauty. Her personal brand helps women feel validated in their own natural beauty. New York City-based Brown is also an industry insider with 25 years of experience as a makeup artist. She founded her eponymous cosmetics brand in 1991 at age 24 — making her the youngest person to ever do so — and since then has grown it into a global phenomenon selling in over 60 countries with annual revenue over $100 million. In this blog post, we explore some of Bobbi’s best makeup tips and tricks to help you achieve that natural glow every day.
The Importance of a Good Face Care Routine
The difference between a good skincare routine and a great one is in the details. We’re talking about the small steps you can take to improve your skin so that you can focus on the parts of your routine where you can really go above and beyond to add extra oomph. If you want to know what the best skincare routine looks like, it’s having a gentle cleanser, an SPF moisturizer, a retinol product, and a hydrating mask once a week. It’s also knowing how to use products properly and when to use them so that you get the maximum benefit for your skin.
Don’t Be Afraid of Color
There’s more to makeup than the 10 basic colors everyone seems to think everyone should own. Bobbi says that makeup is about playing and experimenting, and that feeling empowered to go out of your comfort zone is a surefire way to make it fun again. It’s also a great way to discover new products and colors you might not have thought of using before. Bobbi also encourages people to really think about the kind of person they want to be and then build their look from there. If you love purple, go ahead and use it — if you love green, go ahead and use it. Having an identity will make you more confident, and it will also make other people more interested in you — makeup is a fun way to express yourself!
Stick to Your Shade
If you’re concerned that you aren’t good at makeup, have no idea where to start or are afraid of looking overdone, remember that the key is to stick to your shade. Bobbi says that when you’re experimenting with new makeup looks, one of the best things to remember is to always go back to your shade. Her secret to a flawless face is to make sure that the foundation matches your skin tone perfectly, and she recommends using a brush to blend it in rather than your hands.
Go for Gorgeous, Flawless Skin
The best way to achieve flawless skin is to focus on hydration, and Bobbi says that everyone should be using a hydrating face mask once a week to keep things looking fresh and healthy. Her secret to perfect skin is to exfoliate once a week, drink lots of water and always use sunscreen.
Last but not least: Always use a Beauty Blender
The best way to apply foundation is with a makeup sponge. Bobbi says that it blends the foundation more evenly and ensures that you don’t put too much on it. She also recommends using a primer before your foundation to help your makeup last all day. Makeup can be fun, but it’s also important to remember that it’s meant to enhance your natural features — it’s not meant to completely transform you. And when in doubt, you can always take off your makeup and go au naturel.
